Meet Amazon's Barcode Rules

UPC To GS1 Barcode Change

Amazon increasingly requires product barcodes to match valid GS1 records and its catalog data. Using incorrect, recycled, or unauthorized UPCs can create listing issues and compliance risks. We help brands transition to legitimate GS1 barcodes, update product identifiers correctly, and maintain accurate Amazon listings for a smoother, more compliant selling experience.

Get Your Barcodes Right With Amazon

Amazon barcode requirements have tightened, and mismatched codes can trigger errors and takedowns. We handle the change to GS1 barcodes cleanly, so your listings are safe.

Barcode Audit

We check your current barcodes against GS1 records to find which products are at risk of an Amazon error or takedown. Knowing which products are exposed lets us fix the risk before Amazon acts.

GS1 Registration

We guide the GS1 registration so your barcodes are properly issued and recognized as yours. Codes registered to your brand are the ones Amazon trusts.

Listing GTIN Update

We update the GTIN and barcode on your Amazon listings correctly, so the change does not break your existing pages. Done carefully, the change protects your pages, rank, and reviews.

Brand Registry Alignment

We make sure your barcodes and brand details line up, keeping your listings and Brand Registry consistent. Consistent details keep your listings protected and easier to manage.

Error Resolution

We fix the barcode and GTIN errors Amazon flags, so suppressed products get back to selling. Clearing the flags gets suppressed products earning again.

Bulk Handling

We handle large catalogs efficiently, changing many products over without losing rank or history. Even a large catalog moves over cleanly when the process is organized.

You Sell The Products, We Fix The Barcodes

Amazon’s barcode rules are strict, and codes that do not match GS1 can quietly put your listings at risk of errors and takedowns. Getting the change right without breaking your live listings takes care and know how. We handle it for you.

You work with a team that has done this migration before, not a generalist experimenting on your catalog. We change your UPCs to GS1 barcodes cleanly and keep your listings compliant and live.

Getting your barcodes right also removes a risk that is easy to forget until it bites. A mismatched code can sit quietly for months and then trigger an error or takedown at the worst possible time. We fix the problem at the source and keep your catalog aligned with GS1, so a barcode issue never becomes the reason your best selling product goes dark.

How The Barcode Change Works

We follow the three steps below so your products move to GS1 barcodes without losing listings, rank, or history. Precision matters here.

01

Audit

We review your catalog and identify which barcodes are not GS1 registered and which listings are most at risk.

02

Register

We guide the GS1 registration and assign proper GS1 barcodes to your products.

03

Update

We update your Amazon listings to the new GTINs carefully, so your pages, rank, and reviews stay intact.

What The Service Covers

We handle every part of moving your catalog to compliant GS1 barcodes, from the first audit to the final listing update.

Barcode Audit

We identify the products using resold or non GS1 codes that put your account at risk.

GTIN Assignment

We assign the correct GTINs to your products so each one has a valid, registered code.

Brand Registry Consistency

We keep your barcodes aligned with Brand Registry so your listings stay protected and consistent.

GS1 Company Prefix

We guide you through the GS1 registration and company prefix so your barcodes are genuinely yours.

Listing Updates

We update the barcodes on your Amazon listings without creating duplicate or broken pages.

 

Error And Suppression Fixes

We resolve the barcode and GTIN errors Amazon has flagged so suppressed listings can sell again.

Trusted by major brands and Amazon FBA sellers

Do Not Wait For A Takedown

Get Your Amazon Barcodes GS1 Compliant

If you are not sure your barcodes meet Amazon’s rules, they may be at risk right now. Get a free audit and a clear plan to move to GS1 barcodes safely.

FAQs

GS1 Barcode Questions, Answered.

Anything else? Feel free to reach out to our expert team.

Why does Amazon want GS1 barcodes?

Amazon checks that a product’s barcode is registered to the brand in the GS1 database. Codes that do not match, often cheap resold UPCs, can trigger errors and takedowns, which is why moving to GS1 barcodes protects your listings.

Not when it is done correctly. We update the GTIN on your existing listings carefully so your pages, rank, and reviews stay intact, rather than creating new listings.

They can be. Resold UPCs often trace back to a different company in the GS1 database, which is exactly the mismatch Amazon flags. We help you move to barcodes registered to your brand.

Yes. We handle bulk changes across large catalogs efficiently, keeping the process organized so nothing is missed and your listings stay live.

We check your barcodes against GS1 records, flag the listings at risk, and show you the cleanest path to compliance. There is no cost and no obligation.