Amazon Handmade puts your work in front of hundreds of millions of shoppers, but it runs on its own rules. You have to be approved as a real artisan, your maker story has to come through, and your prices have to cover real labor while sitting next to mass produced goods. ScaleLoom is an Amazon Handmade agency built for makers. We get you approved, tell your story well, and help you get found.
supplement case study
Major year-to-date sales increase in the first year of working with My Amazon Guy.
Amazon Handmade gives artisans access to the largest buyer pool online, but it asks for something most makers are not set up for, an application, a clear maker story, and pricing discipline in a marketplace full of mass produced lookalikes. These are the three problems we see most.
Handmade is not open to everyone. Amazon manually reviews each application to confirm your products are genuinely made by hand, and a weak process description or unclear photos can slow approval or get it denied.
Your handmade product sits in search beside factory made items and Amazon’s broader catalog. Without listing optimization and a strong maker story, shoppers scroll past craft that deserved the sale.
Handmade work carries real material and labor cost, and some shoppers compare it to mass produced prices. Pricing too low buries your margin, and pricing without a clear story makes the value hard to see.
From approval to visibility, our strategy helps your craft get found, tells your story clearly, and protects the value of work made by hand.
We help you write a clear process description and prepare the photos and details Amazon looks for, so your application moves faster and gets approved.
We build an artisan profile and A Plus content that tell your story, because Handmade shoppers are looking for the personal connection that mass produced goods cannot offer.
We research what shoppers actually search in your niche and write listings that rank while keeping your craftsmanship at the center.
We help you use Handmade’s customization features and price your work to cover real labor and materials while staying attractive to buyers, so personalization becomes a premium instead of a discount.
We build and manage advertising around buyer intent to grow your visibility, then manage spend so your margin stays protected.
We help you earn early reviews and turn one time gift buyers into repeat customers who come back for your work.
Amazon Handmade is a different marketplace inside Amazon, with an application, its own fee structure, and shoppers who care about craft. Getting approved, getting found, and pricing your work well takes time and know how. Our specialists carry that for you, so you can spend your time making.
You work with a team that understands both Amazon and the maker side of Handmade, not a generalist treating your craft like a commodity. We manage the daily work, tell your story, and help your shop grow.
Handmade also rewards patience and a clear story. Approval can take up to a couple of weeks while Amazon reviews your process by hand, and the shops that do best are the ones that treat their maker story as a selling point, not an afterthought. We help you set that foundation properly, so once you are approved your listings are ready to earn from day one and your craft reaches the buyers looking for it.
Approved Handmade artisans have the standard professional selling subscription waived and pay a 15 percent referral fee per sale, with no listing fee. That keeps the cost of staying open low, so the real work is getting approved, getting found, and pricing your craft to protect your margin. That low overhead makes Handmade one of the most accessible ways for a maker to reach a very large audience, once the artisan application is approved.
Yes. Because Amazon reviews each artisan application by hand, the strength of your process description and photos matters. We help you present your handmade process clearly and choose accurate categories so your application moves faster and gets approved.
We rank your listings for the terms shoppers actually search, and we lead with the maker story and craftsmanship that mass produced goods cannot match. That is what earns the click and the sale from buyers looking for something made by hand.
We help you price to cover your real material and labor cost while staying attractive to buyers, and we use Handmade’s customization features so personalization becomes a premium. The goal is protecting your margin, not racing mass produced prices to the bottom.
Yes. We prepare the listing, profile, and story first, then run advertising against them so your budget grows visibility for pages that are ready to convert.
We review your artisan profile, listings, pricing, advertising, and account health, then show you the specific gaps holding your shop back and the quickest wins available. There is no cost and no obligation.
